The rise of technology has affected every aspect of our lives and live event production. Most recently, live streaming has become mainstream. Whether you're tuning into an event, attending work or school, or even watching the VMA's, you have likely experienced simulcasting at one point or another.
1. What is simulcasting?
Simulcasting (si-mul-cast-ing) is a blend of the words simultaneous and broadcast. Simulcasting was brought to popularity in the mid-20th century, and though the technology is vastly different, it is still applicable today. Think of two channels airing the same show at once. Today, it means airing a live stream on multiple platforms, such as Twitch and Youtube.
2. Why is simulcasting important?
You expand your audience exponentially when offering viewership on multiple platforms at once. Some audience members may only have access to specific social media platforms or certain channels. Simulcasting various platforms allows more people to tune in to your event production.
Uploading the same content to every platform or channel is tedious and time-consuming. Streaming to multiple platforms/channels/stations simultaneously eliminates the need to re-upload the content, and all viewers get the chance to see it live.
You grow engagement for your content/product/brand/event by simulcasting. A diverse platform allows you to grow as a brand, company, or creator.
3. How simulcasting works There are different simulcast methods, but we will discuss the primary way.
Many platforms do the heavy lifting for you in regards to multi-streaming services. The first step is choosing a platform, next is finding a multi-streaming tool that is compatible with your platform. You then log into all accounts you intend to simulcast from and connect them to your multi-stream service.
The VMAs (MTV Video Music Awards) are a viral live event production and are a perfect example of the power of simulcasting. The VMAs were held at 8 pm E.T. on Sunday, August 28th, at the Prudential Center in New Jersey. The Prudential Center holds 19,500 people, and yet 1.59 billion people tuned into the VMAs. How was this possible? Through the amazing power of simulcasting! The VMAs were streaming live on the C.W. network, BET, Comedy Central, Nickelodeon, Logo, MTV2, Paramount Network, and more. Conclusion
The power of simulcasting is defining viewership. Having the ability to live stream on multiple platforms and channels is essential for any brand, creator, or company. Simulcasting allows you to reach a wider audience, grow viewership, and saves you time and money.