With so many brands to choose from, it is important for consumers to know where their money is going. Brand exposure is an integral way to set yourself apart from the competition and allow customers to choose brands they identify with. Corporate video production is a critical way to let the world know what your brand stands for. With the rise and integration of technology, absorbing media through video has become second nature, and thus proven essential for a successful brand to showcase what sets them apart.
WHY YOU SHOULD CREATE A VIDEO
Creating a message about your brand is the first step in corporate video production. Consumers care about the brands they choose from and having a concise and direct message allows for consumers to feel comfortable and confident when giving you their business.
A good video can go a long way for brand exposure. In addition to wide-ranging viewership, a video that leaves a lasting impression will get people talking about and sharing your brand. The technology today allows for such ease in spreading awareness and shareability. If you generate a strong lasting impression, customers are more likely to share it with those around them. Creating engaging content is the best way to generate conversation about your company, in turn, presenting it to your desired customer.
HOW TO CREATE A GOOD VIDEO
Have an attention grabber.
The average American consumer has an attention span of eight seconds, which means you need to be able to catch and keep their attention quickly. The rise of social media platforms like Tiktok has shown time and time again that consumers DO judge a book by its cover. Most Tiktok users decide if they are interested in a video within the first one to two seconds it appears on the screen. That means that the first frame of your advertisement needs to be the most eye-catching and attention-grabbing.
Have a voice
On average, Americans spend seven hours looking at a screen daily. Providing a unique and original video will help you stand out from the rest of the time spent looking at a screen.
Know your audience
Knowing your audience is the most important step in this process.
The big parts of these are the “wh” questions. “Who, what, when, where, and why”
Who is your audience? How old are they? What gender(s) are you catering towards?
What do they want in a product or corporate event? What are they seeking? What can you provide for them?
When will they use your product?
Where will they use this product?
Why should they choose your brand instead of a competitor?
There are key features that should be included in a corporate video to maximize brand exposure. These key features allow you, the brand, to sell your product in a way that positively reflects your company as a whole, while simultaneously allowing customers to feel confident in giving you their business.
Customer testimonials are a great way to ensure satisfaction. Customer testimonials are often viewed as more reliable and relatable to the average consumer.
This all sounds like a lot of work, especially for someone running a business. Luckily, you don’t have to go at it alone. There are product tutorials that are easy to access and even easier to use. These videos break down every step of the process ensuring that you walk away feeling like a pro. If that still seems like too much work, Vision Matrix can make this easy for you.